Photo Books Made Easy(er)

January 14, 2014  •  1 Comment

I'm a big fan of preserving memories, and I think one of the best ways of doing that is with a quality photo book. Over the past few years I had been offering the various sports teams that I photograph annual yearbooks, containing a mix of action shots and posed portraits. These have been very popular with players and parents, and fun to produce.

In order to put together a meaningful yearbook you need, of course, loads of high resolution photos. The only way to get those is to attend and shoot a number of games. To make this worth my time I offered packages to the various teams where I would cover a minimum number of games for a single fee - say 5 games for $350 - upload the edited shots from each game, and at the end of the season design a team yearbook, which parents could purchase for an additional amount.

Over the past year I have not, until now, offered any similar packages. One big reason for this has been the growth of my little photography hobby into a nearly full time enterprise. No complaints about that, I absolutely love what I'm doing, but I do still have a special love for sports - especially hockey - photography. But there are other reasons for my reluctance to offer team yearbooks as well:

  • Time - these yearbooks can be very time consuming, combing through hundreds of photos to choose those that will make the cut, designing the style of the book itself, placing photos into a variety of layouts
  • Return - to keep the price of the books reasonable, my profit on each book was kept to basically break-even
  • Quality - not the quality of the product itself, but the quality of viewing that I could offer when I had to try to fit, say, 400 images into a 50 page book. Many had to be downsized drastically and placed in groups on a page
  • Fair coverage - my biggest fear was creating a book that left someone with very few photos while overdoing someone else - very stressful and time consuming to make sure this didn't happen

So how can I still offer team yearbooks while avoiding these problems? I have found an answer! My website provider has just given me the option to offer photo books INSIDE my website! How does this work? Clients can now view galleries of my work, choose their favorites, click on the "Create a Book" button, and create their own team yearbook by simply dragging and dropping their favorite photos into the book template they like and placing their order.

So what's in it for you? All I have done is move the work from me to you, right? Not exactly. First of all, because I'm not spending any time designing and compiling the books, they can be offered at "cost" prices. Second, you can deal with fewer images, putting together a book that is tailored to showcase your favorite player, not the whole team. A truly "custom" yearbook.

So here's what I would like to offer hockey teams for the remainder of the season, and to all sports teams going forward. Instead of the old fee of $350, for $200, or approximately $18 or less per player, I will photograph at least 3 games, and upload the photos to my website. They can then be downloaded for printing or burning to a disc, and can be incorporated into a yearbook without ever leaving my website. A variety of designs, number of pages, and cover styles are available, and prices are very reasonable.

If you are interested just let me know, and I'll take care of the rest! Don't allow these memories to fade!

 

 

 

 

 

 

 

 


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